The Unfair Advantage is a “workshop-in-a-workbook.” It contains practical ideas and exercises for applying NLP (neurolinguistic programming) to sales and. The Unfair Advantage is a ‘workshop-in-a-workbook’. It contains practical ideas and exercises for applying NIP (neurolinguistic programming) to sales and. Shop our inventory for The Unfair Advantage: Sell with NLP! for INSIDE SALES Professionals (The Unfair Advantage: Sell with NLP! For Selling Professionals).

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View More by Advantagw Author. It is for YOU if you want to find an edge–an advantage–in your work life. I can best describe it as part subliminal messaging, part hypnosis and part mentalism.

Marisol Antilef rated it liked it Jan 03, Sep 08, Iulian Baciu rated it liked it.

The Unfair Advantage: Sell with NLP! (Unabridged) by Duane Lakin on iTunes

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That is the only major change in the Revised Edition other than format and pricing. Danny Hughes rated it liked it May 18, The Revised Edition contains two new chapters that were not included in advanatge edition Mindsets or Metaprogams and Handling Objections.

The Unfair Advantage: Sell with NLP! by Duane Lakin

I believe that words have power. Abdul Rahman rated it liked it Aug 02, Dusque rated it it was amazing Oct 16, Tell them what you are doing, tell them that you are going to help them make the right decision. It includes “how-to” ideas for selling face-to-face, telemarketing, direct mail, and other real-world situations.


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The Unfair Advantage: Sell with NLP!: Revised Edition

Goodreads helps you keep track of books you want to read. This book is unique in its emphasis on proven practical techniques. This book will teach you how to sell YOU, understand your prospects, and lead the sales process.

It is not a “motivation” book, because successful sales results are all the motivation you need. Good examples and exercises. Lakin Associates Publication Date: Advantge rated it liked it Mar 20, I believe your body language can influence how likable you are. Jon rated it liked it Jul 08, It is a theory-free collection of techniques based on a workshop that has been presented advqntage CEOs and sales professionals in over companies in North America and England. There are thousands of products available that are destructive to your home, life or the environment and people still buy them.

It is for people who want to have an advantage in everything that they say, write and do. It is not a ‘motivation’ book, because successful sales results are all the motivation you need.

Learn how to communicate more effectively. As a result, he has seen remarkable sales increases resulting from brief sales-training workshop experiences.

Nov 15, MJ Hoffman unfait it really liked it. At the same time, he has discovered that few sales people are trained in how to sell themselves and how to use language to increase their effectiveness.

Prior to that, he was a clinical psychologist and school consultant. But everything in The Unfair Advantage works and can work for you. Rob Crocker rated it liked it Feb 25, Jul 09, Tihomir rated it it was amazing Shelves: Carl VanderLaan rated it liked it Jun 04, Week 10 — The Unfair Advantage: Good book to start NLP in practice.


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If Apple Books doesn’t open, click the Books app in your Dock. Use NLP in a scenario where customers are appreciative that you helped them to make a great decision. Sylvia Grass rated it it was ok Jan 01, People who suggest this book isn’t entirely accurate which it isn’t are missing the point.

I can see the validity in the sales scripts right away. Click I Have iTunes to open it now. It may be geeky for some, others may find it lacks depth, meaning there is not enough given context, why and when would this work, what’s the mindset behind the techniques, when it is ethically to use them and when it’s not.

The techniques and skills here have been fine-tuned by the author for the last 30 years for only one purpose: Furthermore, I believe that if you take those same exact words and change your pace and tone to match the situation your conversion numbers will improve dynamically. Other editions – View all The Unfair Advantage: Since the mids, he has been looking at ways to make NLP useful to sales people. Included are examples of scripts and techniques that have produced proven sales increases in direct sales and in telemarketing.